Sustainability in business refers to the ability to utilize resources in a regenerative manner so that they remain economically productive indefinitely. It involves using the available resources to meet present needs while at the same time ensuring future generations can do the same. Sustainability management puts a focus on making efficient use of environmental resources such as energy to meet current economic needs.
It involves system audits, efficiency and sustainability planning, improvements in technology, solar development and financial solutions and incentives to accelerate sustainability uptake by enterprises. Resources found on earth are finite. This is the guiding principle at the center of sustainability management. Businesses can set the pace by employing innovative strategies in their production, structural design, and development.
There are numerous advantages for a business to adopt sustainable strategies. Renewable energy sources are considered cheaper in the long-term. They enable savings on the energy bill and reduce the operational cost of doing business. Energy efficiency in production systems reduces power demand enabling inroads for clean energy. Sustainable energy focuses on making clean energy more prevalent while at the same time encouraging better use of resources.
Renewable sources of energy offer lesser pollution and lower levels of carbon dioxide emissions into the environment comparatively. Advances in green technologies are creating job opportunities for millions of workers across the globe too. It also fosters energy independence by governments and corporations. This reduces the risk of energy price fluctuations and wars resulting from oil conflicts. Waste in energy use leads to a demand for more energy, which increases the overall cost.
According to sustainability management expert Marlon Kobacker, the demand for clean energy is still greater than available technologies can supply. Widespread changes to government policy and the way businesses operate is key to achieving a sustainable future. He argues that it is important to evaluate and optimize existing energy systems to ensure they meet preset benchmarks. Additionally, it is crucial to protect existing systems from developing inefficient processes, which are difficult to reverse.
Marlon Kobacker, a director with Sustainable Future Group, is vocal about the need for prudent sustainability management. He has published numerous online articles on the subject including a recent book, “Removing the Capital Cost Barrier to Sustainable Building Design.” This information is significant to property developers, asset managers and business owners who stand to gain the most from advances in sustainable designs. He believes the sustainable energy industry is offering lucrative opportunities especially in technology design, marketing, and education.
Marlon Kobacker is at the forefront of providing integrated advisory, technology, and finance solutions to enable enterprises to develop cost-efficient systems. Sustainable designs go well and beyond energy. Learning institutions should be empowered to accelerate awareness as a first step.
Investment in marketing is essential in the acceleration of supply side developments. People need to be made aware that traditional business models are costly, devastating to the environment and cause enterprises to miss out on revolutionary opportunities. There are also opportunities in sustainable building and numerous practical situations that businesses can exploit. The private sector is particularly well positioned to make a quick response to emerging trends in demand for sustainable design and renewable energy.